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1. Purpose and Scope
This Data Protection Policy outlines how AssetryAI complies with data protection laws, including the UK General Data Protection Regulation (UK GDPR), to protect the personal data of our users, students, and stakeholders.
2. Data Protection Principles
We process all personal data in accordance with the following principles:
- Lawfulness, Fairness, and Transparency: We process data legally, fairly, and in a transparent manner
- Purpose Limitation: We collect data for specified, explicit, and legitimate purposes
- Data Minimization: We collect only data that is adequate, relevant, and necessary
- Accuracy: We keep personal data accurate and up to date
- Storage Limitation: We retain data only as long as necessary
- Integrity and Confidentiality: We protect data with appropriate security measures
- Accountability: We demonstrate compliance with data protection principles
3. Legal Basis for Processing
We process personal data under the following legal bases:
- Contract: To perform our contract with you (providing assessment services)
- Legitimate Interests: To improve our services, ensure security, and operate our business
- Consent: For marketing communications and optional features
- Legal Obligation: To comply with legal and regulatory requirements
- Educational Purposes: For processing student data on behalf of educational institutions
4. Data Controller and Processor Roles
4.1 AssetryAI as Data Controller
For educator and institutional account information, AssetryAI acts as the data controller, determining how and why personal data is processed.
4.2 AssetryAI as Data Processor
For student data submitted by educators and institutions, AssetryAI typically acts as a data processor, processing data on behalf of the educational institution (the data controller).
4.3 Data Processing Agreements
We maintain Data Processing Agreements (DPAs) with institutional clients that specify:
- The nature and purpose of data processing
- Types of personal data processed
- Data subject categories
- Our obligations and rights as processor
- Security measures implemented
5. Categories of Personal Data
5.1 User Data (Educators/Administrators)
- Identity data (name, username)
- Contact data (email address)
- Professional data (institution, role, subject areas)
- Account data (password hash, preferences)
- Transaction data (credits purchased, usage history)
- Technical data (IP address, browser type, device information)
5.2 Student Data
- Student identifiers (name, student ID as provided by educator)
- Assignment submissions (essays, answers, uploaded files)
- Assessment results (grades, scores, feedback)
- Performance analytics (submission times, attempt history)
- Plagiarism and AI detection results
6. Data Security Measures
6.1 Technical Measures
We implement comprehensive technical security measures:
- Encryption: AES-256 encryption at rest, TLS 1.2+ in transit
- Access Control: Role-based access control (RBAC), multi-factor authentication (MFA) available
- Network Security: Firewall protection, intrusion detection systems
- Secure Development: Security code reviews, vulnerability scanning
- Database Security: Encrypted PostgreSQL databases, parameterized queries
- Backup and Recovery: Encrypted automated backups, disaster recovery plans
6.2 Organizational Measures
We maintain robust organizational safeguards:
- Staff Training: Regular data protection and security awareness training
- Access Policies: Principle of least privilege, need-to-know access
- Confidentiality Agreements: All staff sign confidentiality agreements
- Incident Response: Data breach response and notification procedures
- Regular Audits: Internal and external security assessments
- Vendor Management: Due diligence on third-party processors
7. Data Breach Notification
7.1 Breach Detection and Response
In the event of a data breach, we will:
- Assess the breach within 24 hours of detection
- Contain and remediate the breach immediately
- Document the breach details and response actions
- Notify affected parties as required by law
7.2 Notification Requirements
We will notify the relevant supervisory authority within 72 hours of becoming aware of a breach where feasible, and notify affected data subjects without undue delay if the breach poses a high risk to their rights and freedoms.
8. International Data Transfers
8.1 Transfer Safeguards
When transferring personal data internationally, we ensure appropriate safeguards:
- Standard Contractual Clauses (SCCs) approved by the EU Commission
- Adequacy decisions for transfers to approved countries
- Additional security measures for sensitive data
8.2 Data Locations
Primary data storage: United Kingdom (DigitalOcean London datacenter)
AI Processing: May occur in USA (Google Cloud, OpenAI) under appropriate safeguards
9. Data Subject Rights
We facilitate the exercise of the following data subject rights:
9.1 Right of Access
Individuals can request confirmation of whether we process their personal data and access to that data.
9.2 Right to Rectification
Individuals can request correction of inaccurate or incomplete personal data.
9.3 Right to Erasure ("Right to be Forgotten")
Individuals can request deletion of their personal data in certain circumstances.
9.4 Right to Restriction of Processing
Individuals can request limitation of how we process their data.
9.5 Right to Data Portability
Individuals can request their data in a structured, commonly used, machine-readable format.
9.6 Right to Object
Individuals can object to processing based on legitimate interests or for direct marketing.
9.7 Rights Related to Automated Decision-Making
Individuals have the right not to be subject to automated decision-making with legal or significant effects. Our AI grading is always subject to educator review and override.
9.8 How to Exercise Rights
To exercise any of these rights, contact us at:
We will respond within one month (extendable by two months for complex requests).
10. Data Retention
10.1 Retention Periods
Data Category |
Retention Period |
Active user accounts |
Duration of account + 90 days after closure |
Student submissions |
As determined by educational institution or 2 years maximum |
Transaction records |
7 years (tax and accounting requirements) |
System logs |
90 days (security logs may be retained longer) |
Backup data |
30 days after deletion from primary systems |
10.2 Secure Deletion
When data is deleted, we use secure deletion methods to prevent recovery.
11. Privacy by Design and Default
We incorporate data protection into our development process:
- Privacy impact assessments for new features
- Minimal data collection by default
- Privacy-enhancing technologies
- Regular security and privacy reviews
12. Third-Party Processors
12.1 Sub-Processors
We engage the following categories of sub-processors:
- Infrastructure: DigitalOcean (cloud hosting)
- Payment Processing: Stripe (payment transactions)
- AI Services: Google Cloud AI, OpenAI (AI processing)
- Communication: Email service providers
12.2 Sub-Processor Requirements
All sub-processors must:
- Provide appropriate data protection guarantees
- Implement appropriate technical and organizational measures
- Process data only on our documented instructions
- Maintain confidentiality
- Assist with data subject rights requests
13. Special Categories of Data
We generally do not process special categories of personal data (sensitive data such as health information, racial or ethnic origin, etc.). If such data is submitted in student assignments, it is processed only as necessary for the educational assessment purpose.
14. Accountability and Governance
14.1 Data Protection Officer (DPO)
Contact our DPO at: [email protected]
14.2 Documentation
We maintain records of processing activities, including:
- Purposes of processing
- Categories of data subjects and personal data
- Categories of recipients
- International transfers
- Retention periods
- Security measures
14.3 Regular Reviews
This Data Protection Policy is reviewed and updated annually or when significant changes occur.
15. Cookies and Tracking
See our Privacy Policy for detailed information about cookies and tracking technologies we use.
16. Children's Data
When processing data of children (under 18), we ensure:
- Parental/guardian consent obtained through educational institutions
- Age-appropriate privacy notices
- Enhanced security measures
- No profiling or automated decision-making affecting children
17. Complaints and Enforcement
17.1 Internal Complaints
If you have concerns about our data protection practices, please contact us first at [email protected].
17.2 Supervisory Authority
You have the right to lodge a complaint with the Information Commissioner's Office (ICO) in the UK:
- Website: https://ico.org.uk
- Helpline: 0303 123 1113
18. Updates to This Policy
We may update this Data Protection Policy to reflect changes in our practices or legal requirements. Material changes will be communicated to users via email and prominent notices on our platform.
19. Contact Information
For data protection inquiries:
Commitment to Data Protection: AssetryAI is committed to the highest standards of data protection. We continuously monitor and improve our data protection practices to ensure your information is safe and secure.